Thinking
Practical notes on technology, data and AI
Short pieces for growing businesses that want clearer technology decisions—without the noise.
Independent advice. Plain English. Practical next steps.
When spreadsheets stop scaling with the business
Manual reporting often starts as a practical fix. The question is knowing when it has become the problem.
Buying technology without buying trouble
The most expensive systems are rarely the ones with the highest licence fee. They are the ones that solve the wrong problem.
Where AI actually helps—and where it does not
Useful AI starts with a clear business problem, reliable information and a realistic view of what the organisation can sustain.