Blink Blue

About Blink Blue

Good technology advice starts with understanding your business.

Blink Blue is independent, practical help with technology, data and AI. There is no product to sell. The advice follows what the business actually needs.

I'm Barry James. I work with owners and managers who know something is harder than it should be, and want a clear way forward.

Barry James, founder of Blink Blue.
Barry James, founder

The information gets harder to manage before anyone names the problem.

Growing businesses often reach a point where spreadsheets, systems and the way people work start to pull in different directions. Reports take longer. The same details get entered twice. Nobody is quite sure which number to trust.

I founded Blink Blue for that moment. The useful work is to understand the problem underneath, decide what matters first, and make progress the business can sustain after the engagement ends.

Meet Barry

Listen to the people doing the work, then make the decision clear.

I have more than 25 years' professional experience, and I have led technology, data and AI work in organisations of different sizes. Some were large and tightly regulated. Some were growing teams trying to keep the work moving.

The approach stays the same. I listen to the people doing the work, connect what they see every day with what leadership is trying to achieve, and turn the complexity into decisions you can act on. You should leave a conversation clearer than you arrived.

Experience

Judgement built in different kinds of organisation.

These are roles I have held. They are part of the experience I bring to Blink Blue. They are not client work, and they are not endorsements.

  1. 01

    Director of Data & AI

    Nucleo

  2. 02

    Head of IT and Data

    Clúid Housing

  3. 03

    Enterprise Data Architect

    Irish Water

  4. 04

    Analytics leadership

    Bank of Ireland and Bord Gáis Energy

Barry holds an Advanced Diploma in Data Protection Law from King's Inns.

Barry James speaking on a panel at the She Leads event, with three other panellists.
Speaking at She Leads on how AI is showing up in working life.

What it feels like to work together.

  1. 01

    We listen first

    The opening conversation is about how the business actually runs: where time goes, where people lose confidence, and what you are trying to change. You do not need a specification.

  2. 02

    We make the options clear

    You get a plain account of what seems to be going on, what is worth doing, and what can wait. That includes saying when a new system is not the answer.

  3. 03

    We help make the change happen

    When you want to move, the work stays close to your people. The shape of it depends on the problem. It is not the same sequence every time.

You don't need to have the problem neatly defined.

Describe what is happening in the business. A messy explanation is a fine place to start.