Privacy Notice

Blink Blue (“we”, “us”) provides independent technology, data and AI advice to growing businesses in Ireland.

For the purposes of Irish and EU data protection law, Blink Blue is the controller of personal data collected through this website.

You can contact us at barry@blinkblue.ie or by writing to Shallon, Julianstown, Co. Meath, Ireland.

When you use our contact form, we collect the information you choose to send us: your name, email address, company name (if provided), the topic you select (if the form offers one), and your message.

We may also receive marketing attribution details submitted with your enquiry, such as campaign parameters (UTM fields), the page you arrived on, the page the enquiry came from, where you came from (referrer), and which call-to-action you used. These help us understand how people find Blink Blue; they are not used to identify you beyond your enquiry.

If you email us directly, we will process the personal data contained in that correspondence.

If you request the free sales-process guide, we collect your first name, email address, and company name if you provide one. We also record whether you ticked the optional box asking for a short follow-up and occasional tips, together with the wording and version of that choice. The same kind of marketing attribution stored with an enquiry is stored with a guide request, including whether you came from the homepage, the sales page, or another page.

If you request the Blink Blue 360 assessment report, we collect your name, organisation, email address, and your answers and results.

We use enquiry information to respond to your message, understand your situation, and follow up if that is appropriate. Where relevant, we may also keep a record of the conversation as part of running the business relationship.

Our lawful bases for this are typically:

• Steps leading to a contract, or performance of a contract, when you ask us about working together
• Our legitimate interests in running and improving the website, responding to enquiries, and understanding which marketing is useful — balanced against your rights
• Consent, where you have clearly asked us to keep in touch for a specific purpose

Requesting the guide does not opt you into further emails. We email the guide because you asked for it. A short follow-up about the guide, and occasional practical tips, are sent only if you tick the optional box. You can unsubscribe at any time. Those emails are sent from our CRM, not as a separate sequence from the website.

Requesting the Blink Blue 360 report does not subscribe you to marketing. We store the details and results so we can deliver the report you asked for and follow up about that assessment.

We use a small number of service providers to operate the website and handle enquiries:

• Zoho Bigin (EU) — to store and manage website enquiries as contacts in our CRM, and to create a follow-up task
• Zoho Bigin (EU) — to record a free-guide request, store the consent choice you made, and send the guide email. If you opted in, Bigin also sends the follow-up and occasional tips. The website does not send those guide emails itself.
• Zoho Bigin (EU) — to store a Blink Blue 360 report request, including the assessment results, so we can deliver the report and follow up about that assessment. This does not add you to a marketing list.
• Resend — to email us a notification of your enquiry, including your name, email address, company name if you provided one, your message, the topic, the page it came from, and the button you used
• Vercel — to host the website and provide privacy-focused analytics and performance insights

We do not sell your personal data. We only share what is needed for these providers to deliver their services to us, under appropriate arrangements.

Enquiry records are kept for as long as needed to respond to you and for a reasonable period afterwards for business administration, follow-up, and record-keeping — typically up to two years unless a longer period is justified (for example, an ongoing client relationship or a legal obligation).

Guide requests are kept on the same basis. If you opt in to tips, we also keep a record of the consent wording, version, and your choice, so we can honour that choice and an unsubscribe request.

Blink Blue 360 report requests are kept on the same basis.

Website analytics data is retained according to the settings of our analytics provider and is generally aggregated or short-lived.

Under the GDPR and Irish data protection law, you have rights in relation to your personal data, including the right to access it, correct it, erase it, restrict or object to certain processing, and (where applicable) data portability.

To exercise any of these rights, email barry@blinkblue.ie. We will respond without undue delay and within the timeframes required by law.

You also have the right to lodge a complaint with the Irish Data Protection Commission (dataprotection.ie) if you are unhappy with how we handle your data.

We use Vercel Analytics and Speed Insights to understand how the site is used and how quickly it loads. These tools are designed to be privacy-friendly and help us improve the website rather than build marketing profiles about you.

We also store first-touch marketing attribution details in your browser’s session storage for the duration of your visit session. This is cleared when the browser session ends. If you submit an enquiry, those details are included with it. Before that, analytics events can include the page you are on, the campaign, the referrer, and which button you used. Those events go to Vercel Analytics. They are not stored as an enquiry unless you send the form.

We do not currently use a cookie consent banner because we do not rely on non-essential tracking cookies for this site. If that changes, we will update this notice and any consent tools as needed.

We may update this Privacy Notice from time to time. The “Last updated” date at the top of the page shows when it was last revised. Significant changes will be reflected on this page.

If you have any questions about this notice or how Blink Blue handles personal data, contact barry@blinkblue.ie.